Converting Landing Page

Form in the hero area

Having a form with a compelling headline in the header of a landing page ensures that it is immediately visible to visitors as soon as they land on the page. It's convenient for them to quickly fill out their information without any additional effort. This can reduce friction and make it more likely for them to complete the form. This can result in faster lead generation and higher conversion rates.

Condensed content that covers less real estate

Too much information can be mentally taxing and lead to decision paralysis or confusion. By presenting only the essential information, you avoid overwhelming visitors with excessive text or visuals. This allows them to quickly grasp the main message and value proposition of your offering.

For this purpose, the content in the Bootcamp Experience section is intentionally placed in a single row, although on a marketing website, I would typically place it in two rows. The reviews are placed in a horizontal slider, and the Curriculum items are organized into expandable boxes. The financial options are presented in tabs, with the most beneficial option for the client being the first one.

While condensing the content is generally beneficial, it's important to strike a balance. I ensured that enough information to address visitors' questions and objections is provided.

A clear call to action

The primary goal of a landing page is to encourage visitors to take a specific action. A well-defined CTA provides clear direction to visitors, letting them know what steps to take next. It eliminates confusion and helps them navigate through the conversion process effortlessly.

This particular landing page, due to its specific nature, features two calls to action, which is atypical. The 'Apply' buttons direct visitors to a form that is essential for the client. Even if a potential student decides not to proceed with further application steps, capturing basic information through the form allows the marketing team to follow up effectively. Additionally, there is an unconventional call to action: 'Schedule a call with an advisor.' This approach works well, especially when promoting an expensive product or service. It demonstrates that the company values each client and aims to address their questions before committing to any financial obligations.

Testimonials and Social Proof

Authentic testimonials and social proof from satisfied bootcamp students are prominently displayed on the landing page. These testimonials add credibility and help build trust, showcasing the positive experiences and outcomes achieved by previous students.

In addition to real student testimonials, the landing page includes several sections that reinforce the credibility and value of this bootcamp. One section showcases rankings on major platforms, highlighting the recognition and positive reputation of the program. Another section showcases media platforms that have featured or discussed the bootcamp, further validating its quality and relevance. Additionally, there is a section displaying logos of companies that have hired alumni from the bootcamp, emphasizing the practical benefits and career opportunities associated with completing the program. Collectively, these sections support the idea that the bootcamp offers valuable benefits to all individuals considering enrollment.